GTM I - The Detail:  What are the individual areas we should think about?

Earlier we set up Why we’re all in Sales – setting out the mind set for thinking about customers and Go-to-Market/GTM – that holistic approach that considers a customer’s experience as first priority.

Now that you’ve got the mind set, here’s the top 6 GTM areas for Seed invested companies to consider:

OurCrowd, a leading global equity crowdfunding platform had two portfolio exits announced over the last two days: Invertex acquired by Nike; and JUMP’s agreement to be acquired by Uber. This brings the total of OurCrowd portfolio companies achieving exits to 20 in five years.

Startup Funding Club, the award-winning network of Business Angels and early-stage Investment Fund, has successfully closed first tranche of its SEIS/EIS funds for investments made in the 2017/2018 tax year. SFC invested over £2M under the (Seed) Enterprise Investment Schemes across four funds in 36 UK-based startups, 28 of which are part of the organisation’s flagship fund, the SFC Angel Fund.

Office Space in Town, one of the UK’s leading award-winning serviced office providers, has led an investment group to acquire Burgh Island Hotel, one of the UK’s most iconic art deco island retreats that has an unrivalled history and heritage. The purchase marks a major milestone in OSiT’s growth as it expands its portfolio beyond serviced offices and into the leisure and hotels sector.

Chelverton Asset Management, a specialist investor in sub-FTSE 100 quoted equities and unquoted SMEs, has completed its first transaction of 2018 with a further investment in VeloVixen.

Family-owned Kids Planet has received a further £6.5m investment from BGF as it plans to double the number of nurseries within the group in the next five years.  

Since BGF’s initial investment, the Greater Manchester-headquartered business has expanded from 17 to 23 sites across the North of England, including most recently in Preston, Stockport, Billinge and Swinton. Last year, it was awarded the top spot in the Nursery World Childcare League Table - a compilation of Ofsted ratings for the 20 largest nursery groups in Britain.

EISA commissioned a national survey of more than 2000 respondents to uncover how Brexit negotiations are affecting the sentiment of investors towards SME investment in 2018.

Kuber Ventures' Dermot Campbell discusses the growing importance of Knowledge Intensive Companies.

Nigel Green, founder and chief executive of deVere Group, comments on The Financial Conduct Authority (FCA) cryptocurrency review. 

Leading small business finance provider Liberis has secured £57.5m in combined funding from British Business Investments, Paragon Bank, BCI Finance, and Blenheim Chalcot. This new facility and equity investment will accelerate Liberis’ growth to help support an estimated 100,000 UK jobs by 2020, providing huge social and economic benefit to the UK economy.

TrakCel, the industry-leading software developer for cell and gene therapy supply chain tracking and orchestration, announces today it will be the organization responsible for tracking and documentation of cell and gene therapy products for the Northern Alliance Advanced Therapies Treatment Centre. 

Deepbridge Capital has closed a £5.4m Series A funding round for vTime,a virtual reality (VR) sociable network that allows users to meet, chat, broadcast, and share with people all around the world.