SujiBFR, a health and fitness startup based in Edinburgh, has received a six-figure investment to support the development of a smart fitness device that can dramatically reduce pain and increase muscle strength during exercise. The technology, named Suji Device, improves muscular performance and offers a solution to fitness enthusiasts and elite athletes who experience pain when exercising or playing sport.

Based on blood flow restriction (BFR) training principles, the AI-powered device utilises low-intensity and bodyweight exercise to offer the same training benefits achieved with high-intensity weight training.